An idea that started in a basement in Utah has brewed into a bustling business. Army Veteran and PenFed member LTC (Ret.) Carl Churchill started Alpha Coffee with his wife Lori as a way to continue serving.
Alpha Coffee’s mission is pretty simple. It’s four bullet points.
It’s awesome coffee, be a warrior, have fun, and give back. What I like most about working at Alpha Coffee is really just feeling like part of a team where everybody matters, and everybody’s there to help each other.
And just from the second of walking in through the front doors, you could just tell that it had a military vibe and culture, and I’ve just loved it ever since.
When I was in the military, I deployed multiple times and always drank crappy coffee. So, when we started Alpha, we were on a mission to change that. We wanted to send amazing coffee to troops deployed downrange.
One of the best things that we get is the emails and the pictures from troops that are deployed that have gotten our donations. Lori and I are super proud of this family-owned business and what we’ve been able to do to give back to veterans and their families, particularly the charities that help veterans suffering from PTSD.
It’s a really cool feeling being a service member that is working for a company that does a lot for service members because I know if I were overseas right now, I would love to have a little piece of home. And the fact that we can give that to those guys and gals overseas is just freaking awesome.